Hey Content Nerds!
Rather than list out a bunch of links to loads of deals for Cyber Monday, I wanted to do something different.
Instead, I'm going to focus ONLY on the tools that I actually use. The ones that deliver the most bang for your buck.
You don't need all of them, or even a few of them, but each serves its own purpose and would be a welcome addition to your workflow.
I use all of these (save for Instapage; I switched to Unbounce) but they're all super-useful for building audiences and communicating with them.
| Brand |
Why This Tool is Useful to a Creator |
| Melio |
The ultimate tool for simplifying contractor payments and managing business cash flow, allowing you to pay any vendor bill (even checks) using your bank or credit card. |
| Kit (ConvertKit) |
The dedicated email marketing platform built *for creators*, specializing in powerful audience segmentation, tagging, and automated nurturing sequences to convert fans into customers. |
| Instapage |
Essential for serious advertisers, enabling personalized, high-speed landing pages for every ad you run to maximize your paid traffic ROI and post-click conversion rates. |
| Brevo |
An all-in-one email, CRM, and chat platform that lets you segment your audience, send hyper-personalized newsletters, and automate complex sales and welcome sequences. |
| ManyChat |
Turns your social media DMs (Instagram, Messenger) and SMS into an automated sales and engagement machine, building interactive chatbot flows to qualify leads and answer FAQs 24/7. |
| Unbounce |
Build high-converting, mobile-optimized landing pages *without code* using its intuitive builder and AI-powered A/B testing features to instantly turn website visitors into buyers or subscribers. |
Brand-by-Brand Overview: What They Do / Why I Use & Recommend Them
Here's why I use and wholeheartedly recommend each of these platforms for creators:
Melio (Payments/Fintech): 💳 Why it's useful:
Melio is the key to mastering your cash flow and simplifying vendor payments.
As a creator, you might be paying editors, contractors, or software subscriptions.
Melio lets you pay any business bill instantly, even if they only accept checks, directly from your bank account or with a credit card (helping you rack up rewards!).
It saves you time and complexity when managing the money side of your content empire.
- Current Cyber Deal: Up to 90% off various plans and features, including a 35% off + 30 days free promo that expires TODAY, December 1st. Lock in your accounting peace of mind and Grab the Melio Deal Here.
Brevo (Email/CRM): 📧 Why it's useful:
Brevo (formerly Sendinblue) is your powerhouse for audience communication.
It's an all-in-one platform for email marketing, transactional emails, and building real-time chat.
For creators, this means you can segment your audience, send personalized newsletters, and automate sequences that nurture your fans and convert them into customers.
- Current Cyber Deal: Get 40% off annual Starter and Standard plans through Cyber Monday. This is a massive opportunity to scale your email list affordably.
Unbounce (Landing Pages): 🎯 Why it's useful:
You need a high-converting home for your courses, products, or lead magnets—and your website homepage isn't always it.
Unbounce allows you to build stunning, mobile-optimized landing pages without coding.
Its AI features and A/B testing tools ensure every visitor is efficiently guided toward clicking "Buy" or "Sign Up." It's the ultimate conversion optimization tool for selling your content.
- Current Cyber Deal: A solid 30% off ALL plans for the BFCM period.
Kit (ConvertKit) (Email/Audience Platform): 💌 Why it's useful:
Kit (ConvertKit) is explicitly built for creators—podcasters, writers, musicians, and YouTubers.
Its strength lies in its powerful tagging and segmentation features, allowing you to treat your audience like people, not just numbers.
Need to send an email only to people who bought your eBook but didn't sign up for your course? Kit makes it simple.
- Current Cyber Deal: They promise “huge percentages off paid plans,” but the exact 2025 discount is still under wraps. Check the link above regularly if you're waiting on a Kit deal!
Instapage (Landing Pages): 🏗️ Why it's useful:
For those who demand blazing-fast page load speeds and deep integration with advertising platforms, Instapage is a heavy-hitter.
Its core focus is on creating personalized post-click experiences for every single ad.
If you run significant paid traffic, Instapage helps maximize your ROI by ensuring the landing page perfectly matches the ad promise.
- Current Cyber Deal: Historically offers up to 33% off annual subscriptions, but no specific Cyber Monday rate is published for 2025 yet.
ManyChat (Chatbots/Messaging): 🤖 Why it's useful:
Want to automate engagement and sales directly through Instagram DMs, Facebook Messenger, or SMS? ManyChat is the tool.
It lets creators build interactive chatbot flows to answer FAQs, run contests, collect leads, and even sell products 24/7—freeing you up to focus on creating.
It turns your social inbox into an automated sales machine.
- Current Cyber Deal: Coupon trackers indicate no distinct Black Friday or Cyber Monday discounts this year.
As always, if you have any questions just hit reply!
Cheers,
Richard.
You don’t need a hundred tools to run a successful project, just the right ones.
Here's what I currently use in my day-to-day tech stack:
✅ ConvertKit (Kit): This is my go-to email marketing platform. I use it on all my major projects (including this one).
✅ Unbounce: For landing pages and converting social media traffic into email subscribers. It's cost effective and easy to use.
✅ Manychat: Automates lead-gen with DMs on Instagram, FB and TikTok. Not essential, but very powerful.
✅ Squarespace: Great for quick website builds when Wordpress isn't necessary. Comes with built-in e-commerce and newsletter functionality too.
That's all for the core stuff, you can find a complete list of all the tools I recommend here.
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